Jen Marquez Ginn
Digital Design + Lettering
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Café Bustelo

Café Bustelo hadn’t had a site update in quite some time, but more than that, their previous digital experience wasn’t fulfilling their customers’ needs and the purpose of their site was unclear.

Over several months, we worked with them to understand that a new digital experience should be, at the core, one that honors the Latinx communities who embrace Café Bustelo as a traditional part of their culture as well as one that welcomes a younger generation of coffee drinkers. While accomplishing this goal, this new experience also needed to spread awareness about the variety of Café Bustelo products and clearly direct customers to a path to purchase.

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 This site was built to be experienced en Español as well as English.

This site was built to be experienced en Español as well as English.

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